When we started Novasa in 2004, the world of mobile software was very different.
The mobile user interfaces back then were pretty awful. Usability was non-existing and most apps looked like they had been crafted by a 4th grader. And so, we hoped that we could improve mobile software just a tiny bit. As Mac users and Steve Jobs fanboys, we were obviously inspired by his sense of style and usability, and that influenced us a lot.
The biggest problem, however, was the business side of things. Downloading mobile software was something that was relegated to the biggest nerds, and not something casual users would do. So while we were lucky to have a few good customers, it was still very much a niche. However, we never lost the belief that mobile software was the future, and something worth sticking to.
So when Steve announced the iPhone in 2007, we were pretty sceptical. Sure, the user interface was the coolest thing we had ever seen, but where were the third-party software? Did Steve Jobs dislike mobile software? We were curious, because we sure would love to develop for it.
However, in March 2008, things changed. Apple announced a developer kit for the iPhone, allowing developers to produce third-party apps. Also, they announced the App Store.
I don’t think anyone could estimate the impact of these announcements at the time, but of course, they would go on to make a tiny geeky industry into something huge that everyone knows. We would go from wondering if we would have enough projects the next week to working with some of our country’s largest and most beloved companies.
Steve Jobs has transformed too many industries to count, but we are truly thankful that he transformed ours.